Executive Development Programme in AdTech & Corporate Social Responsibility
-- ViewingNowThe Executive Development Programme in AdTech & Corporate Social Responsibility (CSR) is a certificate course designed to provide learners with essential skills for career advancement in today's rapidly changing business landscape. This program combines the power of AdTech, the use of technology to improve advertising efficiency, with CSR, the commitment to manage the social, environmental, and economic impacts of business operations responsibly.
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โข Understanding AdTech: An Overview
โข Programmatic Advertising and Real-Time Bidding
โข Data Analytics and Attribution Modeling in AdTech
โข Ad Fraud Prevention and Brand Safety Measures
โข Digital Marketing Channels: SEO, SEM, Social Media, and Email Marketing
โข Multi-Channel Advertising Strategies in AdTech
โข Corporate Social Responsibility (CSR): An Introduction
โข Integrating CSR into AdTech Strategies
โข Sustainable and Ethical Advertising Practices
โข Measuring the Impact of CSR Initiatives in AdTech
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