Executive Development Programme in AdTech & Corporate Social Responsibility
-- ViewingNowThe Executive Development Programme in AdTech & Corporate Social Responsibility (CSR) is a certificate course designed to provide learners with essential skills for career advancement in today's rapidly changing business landscape. This program combines the power of AdTech, the use of technology to improve advertising efficiency, with CSR, the commitment to manage the social, environmental, and economic impacts of business operations responsibly.
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⢠Understanding AdTech: An Overview
⢠Programmatic Advertising and Real-Time Bidding
⢠Data Analytics and Attribution Modeling in AdTech
⢠Ad Fraud Prevention and Brand Safety Measures
⢠Digital Marketing Channels: SEO, SEM, Social Media, and Email Marketing
⢠Multi-Channel Advertising Strategies in AdTech
⢠Corporate Social Responsibility (CSR): An Introduction
⢠Integrating CSR into AdTech Strategies
⢠Sustainable and Ethical Advertising Practices
⢠Measuring the Impact of CSR Initiatives in AdTech
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