Executive Development Programme in AdTech & Corporate Social Responsibility

Name: Executive Development Programme in AdTech & Corporate Social Responsibility
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The Executive Development Programme in AdTech & Corporate Social Responsibility (CSR) is a certificate course designed to provide learners with essential skills for career advancement in today's rapidly changing business landscape. This program combines the power of AdTech, the use of technology to improve advertising efficiency, with CSR, the commitment to manage the social, environmental, and economic impacts of business operations responsibly.

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AboutThisCourse

As businesses increasingly seek to create shared value for their stakeholders, this course is becoming increasingly important. It equips learners with the knowledge and skills to leverage AdTech solutions while maintaining a strong commitment to CSR principles. Learners will gain a deep understanding of AdTech trends, CSR frameworks, and how to effectively communicate and report on CSR initiatives. By completing this course, learners will be able to demonstrate their ability to balance commercial success with social responsibility, a critical skill for any business leader in today's world. With this certification, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations and communities.

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CourseDetails

• Understanding AdTech: An Overview
• Programmatic Advertising and Real-Time Bidding
• Data Analytics and Attribution Modeling in AdTech
• Ad Fraud Prevention and Brand Safety Measures
• Digital Marketing Channels: SEO, SEM, Social Media, and Email Marketing
• Multi-Channel Advertising Strategies in AdTech
• Corporate Social Responsibility (CSR): An Introduction
• Integrating CSR into AdTech Strategies
• Sustainable and Ethical Advertising Practices
• Measuring the Impact of CSR Initiatives in AdTech

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ADTECH & CORPORATE SOCIAL RESPONSIBILITY

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London School of International Business (LSIB)

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05 May 2025

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