Executive Development Programme in Community-Based Social Marketing
-- ViewingNowThe Executive Development Programme in Community-Based Social Marketing is a certificate course designed to equip learners with essential skills in community engagement and social change. This programme emphasizes the importance of understanding and influencing social behaviors for effective community development and sustainability initiatives.
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โข Unit 1: Introduction to Community-Based Social Marketing (CBSM)
โข Unit 2: Understanding Target Behaviors in Community Settings
โข Unit 3: Identifying Barriers and Benefits of Target Behaviors
โข Unit 4: Developing Effective Social Marketing Strategies
โข Unit 5: Stakeholder Engagement and Partnership Building
โข Unit 6: Designing and Implementing CBSM Programs
โข Unit 7: Monitoring and Evaluating CBSM Programs
โข Unit 8: Ethical Considerations in CBSM
โข Unit 9: Scaling Up and Disseminating Successful CBSM Programs
โข Unit 10: Sustainability and Continuation of CBSM Programs
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