Executive Development Programme in Community-Based Social Marketing
-- ViewingNowThe Executive Development Programme in Community-Based Social Marketing is a certificate course designed to equip learners with essential skills in community engagement and social change. This programme emphasizes the importance of understanding and influencing social behaviors for effective community development and sustainability initiatives.
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⢠Unit 1: Introduction to Community-Based Social Marketing (CBSM)
⢠Unit 2: Understanding Target Behaviors in Community Settings
⢠Unit 3: Identifying Barriers and Benefits of Target Behaviors
⢠Unit 4: Developing Effective Social Marketing Strategies
⢠Unit 5: Stakeholder Engagement and Partnership Building
⢠Unit 6: Designing and Implementing CBSM Programs
⢠Unit 7: Monitoring and Evaluating CBSM Programs
⢠Unit 8: Ethical Considerations in CBSM
⢠Unit 9: Scaling Up and Disseminating Successful CBSM Programs
⢠Unit 10: Sustainability and Continuation of CBSM Programs
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