Executive Development Programme in Retail Pricing & Behavioral Science
-- ViewingNowThe Executive Development Programme in Retail Pricing & Behavioral Science is a certificate course designed to empower professionals with the essential skills needed to excel in the retail industry. This program bridges the gap between retail pricing and behavioral science, providing unique insights into consumer behavior and decision-making processes.
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โข Introduction to Retail Pricing & Behavioral Science
โข Understanding Price Perception and its Impact
โข The Psychology of Pricing Strategies
โข The Role of Emotions in Retail Pricing Decisions
โข Behavioral Pricing Techniques: Anchoring, Charm Pricing, and Odd-Even Pricing
โข Price Image and Brand Positioning
โข Pricing Psychology in Promotions and Sales
โข Price Sensitivity and Elasticity Analysis
โข Behavioral Science Ethics in Retail Pricing
โข Case Studies and Real-World Retail Pricing Scenarios
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