Executive Development Programme in Retail Pricing & Behavioral Science
-- ViewingNowThe Executive Development Programme in Retail Pricing & Behavioral Science is a certificate course designed to empower professionals with the essential skills needed to excel in the retail industry. This program bridges the gap between retail pricing and behavioral science, providing unique insights into consumer behavior and decision-making processes.
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⢠Introduction to Retail Pricing & Behavioral Science
⢠Understanding Price Perception and its Impact
⢠The Psychology of Pricing Strategies
⢠The Role of Emotions in Retail Pricing Decisions
⢠Behavioral Pricing Techniques: Anchoring, Charm Pricing, and Odd-Even Pricing
⢠Price Image and Brand Positioning
⢠Pricing Psychology in Promotions and Sales
⢠Price Sensitivity and Elasticity Analysis
⢠Behavioral Science Ethics in Retail Pricing
⢠Case Studies and Real-World Retail Pricing Scenarios
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