Advanced Certificate in Web Analytics for Performance Marketing

Name: Advanced Certificate in Web Analytics for Performance Marketing
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The Advanced Certificate in Web Analytics for Performance Marketing is a comprehensive course that equips learners with essential skills for succeeding in the digital marketing industry. This certification dives deep into web analytics, teaching learners how to collect, analyze, and utilize data to optimize marketing strategies and boost ROI.

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AboutThisCourse

In today's data-driven world, web analytics has become a critical component of performance marketing. With this course, learners will gain a competitive edge and unlock new career opportunities in this high-demand field. The curriculum covers key topics like data analysis, conversion tracking, attribution modeling, and A/B testing, providing learners with a well-rounded understanding of web analytics and its applications in performance marketing. By completing this course, learners will not only gain a valuable certification but also acquire the skills and knowledge necessary to drive success in their performance marketing careers.

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CourseDetails

• Web Analytics Fundamentals
• Understanding Key Performance Indicators (KPIs)
• Setting Up and Tracking Goals
• Segmentation and Advanced Analysis Techniques
• Google Analytics: Configuration and Advanced Features
• Data Studio for Visualizing Web Analytics Data
• Attribution Modeling and Cross-Device Tracking
• Conversion Rate Optimization (CRO)
• Implementing and Managing Tag Management Systems

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN WEB ANALYTICS FOR PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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