Advanced Certificate in Web Analytics for Performance Marketing
-- ViewingNowThe Advanced Certificate in Web Analytics for Performance Marketing is a comprehensive course that equips learners with essential skills for succeeding in the digital marketing industry. This certification dives deep into web analytics, teaching learners how to collect, analyze, and utilize data to optimize marketing strategies and boost ROI.
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โข Web Analytics Fundamentals
โข Understanding Key Performance Indicators (KPIs)
โข Setting Up and Tracking Goals
โข Segmentation and Advanced Analysis Techniques
โข Google Analytics: Configuration and Advanced Features
โข Data Studio for Visualizing Web Analytics Data
โข Attribution Modeling and Cross-Device Tracking
โข Conversion Rate Optimization (CRO)
โข Implementing and Managing Tag Management Systems
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