Executive Development Programme in Story & Influence

Name: Executive Development Programme in Story & Influence
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The Executive Development Programme in Story & Influence is a certificate course designed to empower professionals with the strategic skills to drive change and innovation in their organizations. This program emphasizes the importance of storytelling in leadership and communication, and how to craft compelling narratives to engage and influence stakeholders.

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AboutThisCourse

In today's fast-paced and competitive business environment, the ability to tell a powerful story and communicate effectively is critical for career advancement. This course equips learners with essential skills to build their personal brand, create buy-in for their ideas, and lead high-performing teams. With a focus on practical application, learners will have the opportunity to work on real-world projects and receive feedback from industry experts. Demand for professionals with strong storytelling and communication skills is at an all-time high, and this course is an excellent opportunity for executives and leaders to enhance their skills and stay ahead of the curve. By completing this program, learners will be well-positioned to drive business results, build positive relationships, and make a lasting impact in their organizations.

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CourseDetails

• Storytelling Fundamentals: Understanding the power of storytelling, narrative structures, and their impact on decision-making.
• Influence and Persuasion Techniques: Applying storytelling to influence and persuade, including the psychology of persuasion and the principles of influence.
• Building a Compelling Brand Narrative: Creating a unique and engaging brand story, connecting it with company values, and implementing it across various communication channels.
• Data-Driven Storytelling: Transforming complex data into compelling narratives, visualizations, and reports to support strategic decision-making.
• Executive Presence and Presentation Skills: Developing strong stage presence, public speaking techniques, and effective visual aids for delivering impactful stories.
• Storytelling for Change Management: Utilizing storytelling to drive organizational change, manage resistance, and build buy-in.
• Storytelling in Crisis Management: Applying narrative techniques to communicate effectively during crises, mitigate negative impacts, and maintain stakeholder trust.
• Cross-Cultural Storytelling: Adapting stories for global audiences, considering cultural nuances, and fostering inclusivity.
• Ethics in Storytelling: Navigating ethical considerations in storytelling, ensuring authenticity, and maintaining trust in the digital age.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STORY & INFLUENCE

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London School of International Business (LSIB)

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05 May 2025

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