Executive Development Programme in Story & Influence
-- viewing nowThe Executive Development Programme in Story & Influence is a certificate course designed to empower professionals with the strategic skills to drive change and innovation in their organizations. This program emphasizes the importance of storytelling in leadership and communication, and how to craft compelling narratives to engage and influence stakeholders.
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Course Details
• Storytelling Fundamentals: Understanding the power of storytelling, narrative structures, and their impact on decision-making.
• Influence and Persuasion Techniques: Applying storytelling to influence and persuade, including the psychology of persuasion and the principles of influence.
• Building a Compelling Brand Narrative: Creating a unique and engaging brand story, connecting it with company values, and implementing it across various communication channels.
• Data-Driven Storytelling: Transforming complex data into compelling narratives, visualizations, and reports to support strategic decision-making.
• Executive Presence and Presentation Skills: Developing strong stage presence, public speaking techniques, and effective visual aids for delivering impactful stories.
• Storytelling for Change Management: Utilizing storytelling to drive organizational change, manage resistance, and build buy-in.
• Storytelling in Crisis Management: Applying narrative techniques to communicate effectively during crises, mitigate negative impacts, and maintain stakeholder trust.
• Cross-Cultural Storytelling: Adapting stories for global audiences, considering cultural nuances, and fostering inclusivity.
• Ethics in Storytelling: Navigating ethical considerations in storytelling, ensuring authenticity, and maintaining trust in the digital age.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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