Executive Development Programme in Brand Extension for Competitive Advantage

Name: Executive Development Programme in Brand Extension for Competitive Advantage
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The Executive Development Programme in Brand Extension for Competitive Advantage is a certificate course that holds immense importance in today's dynamic business environment. This programme is designed to empower learners with the necessary skills to extend their brand's reach and create a competitive edge in the market.

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AboutThisCourse

With the increasing demand for innovative and strategic marketing approaches, this course provides a comprehensive understanding of brand extension strategies and their implementation. Learners will gain insights into the latest trends, tools, and techniques in brand extension, enabling them to make informed decisions and drive business growth. Enrolled in this course, learners will acquire essential skills for career advancement, such as critical thinking, problem-solving, and strategic planning. They will learn to evaluate brand extension opportunities, manage risks, and measure the success of brand extension initiatives. This programme is ideal for marketing professionals, brand managers, and entrepreneurs looking to expand their brand's presence and gain a competitive advantage.

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CourseDetails

• Brand Extension Strategy: Understanding the concept, benefits, and risks of brand extension. Exploring different brand extension strategies and their impact on brand equity.
• Competitive Advantage through Brand Extension: Identifying opportunities for competitive advantage through brand extension. Examining successful and unsuccessful brand extension cases.
• Brand Architecture: Defining the structure of a brand portfolio. Exploring brand architecture models and their impact on brand extension.
• Legal and Ethical Considerations: Understanding legal and ethical considerations in brand extension. Examining case studies of legal and ethical dilemmas in brand extension.
• Brand Extension Evaluation: Evaluating brand extension opportunities. Developing a framework for evaluating brand extension ideas.
• Brand Management Best Practices: Best practices for managing and growing a brand. Exploring the role of brand extension in brand management.
• Innovation and Creativity in Brand Extension: Techniques for fostering innovation and creativity in brand extension. Identifying emerging trends and opportunities in brand extension.
• Marketing Communication Strategy: Developing a marketing communication strategy for brand extension. Understanding the role of messaging, positioning, and targeting in brand extension.

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BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND EXTENSION FOR COMPETITIVE ADVANTAGE

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London School of International Business (LSIB)

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05 May 2025

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