Executive Development Programme in Brand Extension for Competitive Advantage
-- ViewingNowThe Executive Development Programme in Brand Extension for Competitive Advantage is a certificate course that holds immense importance in today's dynamic business environment. This programme is designed to empower learners with the necessary skills to extend their brand's reach and create a competitive edge in the market.
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⢠Brand Extension Strategy: Understanding the concept, benefits, and risks of brand extension. Exploring different brand extension strategies and their impact on brand equity.
⢠Competitive Advantage through Brand Extension: Identifying opportunities for competitive advantage through brand extension. Examining successful and unsuccessful brand extension cases.
⢠Brand Architecture: Defining the structure of a brand portfolio. Exploring brand architecture models and their impact on brand extension.
⢠Legal and Ethical Considerations: Understanding legal and ethical considerations in brand extension. Examining case studies of legal and ethical dilemmas in brand extension.
⢠Brand Extension Evaluation: Evaluating brand extension opportunities. Developing a framework for evaluating brand extension ideas.
⢠Brand Management Best Practices: Best practices for managing and growing a brand. Exploring the role of brand extension in brand management.
⢠Innovation and Creativity in Brand Extension: Techniques for fostering innovation and creativity in brand extension. Identifying emerging trends and opportunities in brand extension.
⢠Marketing Communication Strategy: Developing a marketing communication strategy for brand extension. Understanding the role of messaging, positioning, and targeting in brand extension.
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