Executive Development Programme in Strategic Selling and Negotiation
-- ViewingNowThe Executive Development Programme in Strategic Selling and Negotiation is a certificate course designed to empower professionals with essential skills for career advancement. This programme emphasizes the importance of a comprehensive approach to selling, focusing on building long-term client relationships and creating value for both parties.
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⢠Strategic Selling Foundations: Understanding the strategic selling process, building relationships, and identifying customer needs
⢠Sales Strategy Development: Creating effective sales strategies, setting goals, and analyzing competition
⢠Understanding Customer Behavior: Analyzing customer decision-making, buying habits, and influencing factors
⢠Effective Communication: Building rapport, active listening, and persuasive communication skills
⢠Negotiation Techniques: Preparation, creating value, concession strategies, and closing deals
⢠Key Account Management: Managing and growing key accounts, analyzing customer value, and developing action plans
⢠Sales Presentation Skills: Designing and delivering impactful sales presentations, handling objections, and closing deals
⢠Sales Analytics and Metrics: Analyzing sales data, setting targets, and measuring performance
⢠Digital Sales Strategies: Utilizing digital tools, social selling, and online presence to drive sales growth
⢠Ethical Selling and Negotiations: Maintaining ethical standards, understanding legal issues, and building a positive reputation
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