Executive Development Programme in Brand Portfolio Management & Stakeholder Engagement

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The Executive Development Programme in Brand Portfolio Management & Stakeholder Engagement is a certificate course designed to provide learners with essential skills for career advancement. This programme focuses on the importance of strategic brand portfolio management and stakeholder engagement, which are critical components of organizational success in today's dynamic business environment.

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As brands expand their reach and influence, the need for effective brand portfolio management and stakeholder engagement has become increasingly important. This course equips learners with the skills to manage multiple brands, assess brand performance, and develop strategies for growth and innovation. Stakeholder engagement is also a critical skill in modern business, and this course teaches learners how to identify key stakeholders, understand their needs and expectations, and build relationships that drive business success. Learners will gain hands-on experience in developing and implementing stakeholder engagement strategies, enabling them to drive growth, innovation, and sustainability in their organizations. By completing this course, learners will be well-equipped to take on leadership roles in brand management, marketing, and stakeholder engagement, making them highly valuable to employers in a range of industries.

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โ€ข Unit 1: Introduction to Brand Portfolio Management
โ€ข Unit 2: Understanding the Role of Stakeholder Engagement
โ€ข Unit 3: Brand Architecture and Positioning Strategies
โ€ข Unit 4: Portfolio Optimization and Resource Allocation
โ€ข Unit 5: Managing Brand Equity and Consistency Across Channels
โ€ข Unit 6: Analyzing Consumer Behavior and Market Trends
โ€ข Unit 7: Integrating Digital and Traditional Media for Effective Brand Reach
โ€ข Unit 8: Measuring and Evaluating Brand Performance
โ€ข Unit 9: Stakeholder Communication and Relationship Management
โ€ข Unit 10: Case Studies on Successful Brand Portfolio Management and Stakeholder Engagement

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND PORTFOLIO MANAGEMENT & STAKEHOLDER ENGAGEMENT
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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