Executive Development Programme in Short Video: Crisis Communication
-- ViewingNowThe Executive Development Programme in Short Video: Crisis Communication is a certificate course designed to meet the increasing demand for effective crisis communication in today's fast-paced digital world. This programme emphasizes the importance of short-video communication as a powerful tool for managing crises and building resilient organizations.
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โข Crisis Communication Fundamentals: Understanding the importance of effective communication during a crisis, the role of an executive in leading crisis communication, and the key principles of crisis communication.
โข Crisis Preparedness: Developing a crisis communication plan, identifying potential crises, and establishing protocols for crisis management.
โข Message Development: Crafting clear, concise, and compelling messages that address the concerns of stakeholders during a crisis.
โข Media Relations: Building relationships with the media, understanding the media's role in crisis communication, and managing media interactions during a crisis.
โข Social Media Management: Leveraging social media for crisis communication, monitoring social media for crisis-related conversations, and managing social media during a crisis.
โข Internal Communication: Communicating with employees during a crisis, addressing their concerns, and maintaining their trust and engagement.
โข Stakeholder Engagement: Identifying key stakeholders, understanding their concerns, and engaging with them effectively during a crisis.
โข Crisis Simulation: Practicing crisis communication skills through simulations, evaluating performance, and refining crisis communication strategies.
โข Reputation Management: Rebuilding and protecting an organization's reputation after a crisis, and implementing strategies to maintain a positive image.
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