Executive Development Programme in Performance Marketing & Targeting

Name: Executive Development Programme in Performance Marketing & Targeting
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The Executive Development Programme in Performance Marketing & Targeting is a certificate course designed to empower professionals with the latest skills in digital marketing. This programme emphasizes the importance of performance marketing and targeting in today's data-driven world.

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AboutThisCourse

With the rapid growth of online businesses, the demand for professionals who can effectively plan, execute, and measure digital marketing campaigns has never been higher. This course equips learners with essential skills such as data analysis, customer segmentation, campaign optimization, and performance tracking. By understanding the customer journey and leveraging advanced targeting techniques, learners will be able to drive conversions and maximize ROI. The course content is curated by industry experts and includes real-world case studies to ensure learners are well-prepared for the challenges they'll face in their careers. By completing this programme, learners will gain a competitive edge in the job market and be able to advance their careers in performance marketing. With a focus on practical skills and industry-relevant knowledge, this course is a must-have for any professional looking to succeed in digital marketing.

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CourseDetails

• Performance Marketing Fundamentals
• Targeting Strategies in Performance Marketing
• Understanding Key Performance Indicators (KPIs)
• Data Analysis for Informed Decision Making
• Programmatic Advertising and Real-Time Bidding
• Multi-Channel Attribution Modeling
• SEO and SEM for Optimal Performance
• Social Media Advertising and Optimization
• Email Marketing and Automation
• A/B Testing and Conversion Rate Optimization

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

NoPriorQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN PERFORMANCE MARKETING & TARGETING

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London School of International Business (LSIB)

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05 May 2025

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