Executive Development Programme in Brand Portfolio Management & Crisis Communication

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The Executive Development Programme in Brand Portfolio Management & Crisis Communication is a certificate course designed to empower professionals with the skills necessary to manage brand portfolios and navigate communication crises. In today's fast-paced business environment, the ability to build and manage strong brands is crucial for organizational success.

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AboutThisCourse

This course provides learners with the latest strategies and techniques for brand portfolio management, enabling them to maximize brand value and equity. Moreover, the course covers crisis communication, an essential skill for any business leader. Learners will gain knowledge and skills to manage communication during crises, protecting the organization's reputation and building trust with stakeholders. With a strong focus on practical application, this course equips learners with the tools and techniques necessary to advance their careers in brand management and communication. In high demand across industries, professionals with expertise in brand portfolio management and crisis communication are valuable assets to any organization. This course provides learners with a competitive edge, enabling them to drive business growth and success in an ever-changing marketplace.

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CourseDetails

• Introduction to Brand Portfolio Management
• Understanding the Brand Architecture
• Building a Strong Brand Portfolio Strategy
• Brand Positioning and Segmentation
• Managing Brand Equity and Portfolio Value
• Crisis Communication: An Overview
• Developing a Crisis Communication Plan
• Implementing Effective Communication Strategies during a Crisis
• Case Studies: Successful Brand Portfolio Management and Crisis Communication
• Best Practices in Brand Portfolio Management and Crisis Communication

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND PORTFOLIO MANAGEMENT & CRISIS COMMUNICATION
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London School of International Business (LSIB)
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05 May 2025
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