Executive Development Programme in Small Business: Strategic Marketing Planning

Name: Executive Development Programme in Small Business: Strategic Marketing Planning
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The Executive Development Programme in Small Business: Strategic Marketing Planning certificate course is a crucial program designed to empower aspiring professionals in the small business sector. This course highlights the significance of strategic marketing planning in achieving business growth and sustainability.

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AboutThisCourse

With increasing industry demand for marketing strategists who can drive small business success, this course equips learners with essential skills to meet that need. It provides a comprehensive understanding of marketing planning principles, market research, competitive analysis, and brand development, among other key areas. By completing this course, learners will be able to demonstrate a solid foundation in strategic marketing planning and its practical application in small business environments. This knowledge will not only enhance their career prospects but also enable them to make valuable contributions to their organizations, paving the way for long-term success.

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CourseDetails

• Strategic Marketing Planning for Small Businesses
• Understanding the Marketing Mix: Product, Price, Place, Promotion
• Market Research and Analysis for Small Business
• Identifying Target Markets and Customer Segmentation
• Crafting a Unique Selling Proposition (USP)
• Brand Development and Management
• Digital Marketing Strategies for Small Business
• Measuring Marketing Success: Key Performance Indicators (KPIs) and Analytics
• Sales Management and Customer Relationship Building

CareerPath

The **Executive Development Programme in Small Business: Strategic Marketing Planning** is designed to help professionals develop the skills necessary for success in the ever-evolving small business landscape. As marketing continues to shift towards digital channels, businesses require experts with a diverse set of skills. In the UK, the **demand for digital marketing skills** in small businesses is particularly high, accounting for 45% of the total marketing skill demand. This is followed closely by **content creation**, which is a crucial aspect of engaging and retaining customers online. Data analysis skills are also in demand, as businesses aim to leverage data-driven insights to make informed decisions. Meanwhile, a solid understanding of **social media management** is essential for maintaining a strong online presence and engaging with potential customers. Lastly, SEO & SEM skills are increasingly important for ensuring businesses can be found online and reaching target audiences effectively. By focusing on the development of these in-demand skills, professionals can enhance their career prospects and better meet the needs of small businesses.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SMALL BUSINESS: STRATEGIC MARKETING PLANNING

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London School of International Business (LSIB)

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05 May 2025

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