Executive Development Programme in Brand Extension and Innovation

Name: Executive Development Programme in Brand Extension and Innovation
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The Executive Development Programme in Brand Extension and Innovation is a certificate course designed to empower professionals with strategic skills in brand extension and innovation. In the current dynamic business environment, there is an increasing demand for experts who can drive brand growth and create value through innovation.

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AboutThisCourse

This course is essential for marketing, branding, and product development professionals seeking to enhance their career prospects. It provides a comprehensive understanding of the principles and practices of brand extension and innovation, enabling learners to develop and implement effective brand strategies that foster business growth. Through interactive lectures, case studies, and real-world examples, learners will acquire essential skills in identifying market opportunities, developing innovative products, and extending existing brands. By the end of the course, learners will have a solid foundation in brand extension and innovation, equipping them with the necessary tools to excel in their careers and drive business success.

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CourseDetails

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Brand Extension Strategies
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Innovation and Creativity in Brand Extension
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Market Research for Brand Extension and Innovation
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Legal and Ethical Considerations in Brand Extension
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Brand Extension Case Studies
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Innovation Processes and Tools
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Financial Analysis for Brand Extension and Innovation
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Brand Architecture and Portfolio Management
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New Product Development and Launch

CareerPath

In this Executive Development Programme in Brand Extension and Innovation, we focus on four primary roles that are essential in today's dynamic business landscape: 1. **Product Manager**: These professionals lead cross-functional teams to develop, launch, and manage products. They focus on driving growth and maximizing profitability. The UK product management job market is expected to grow by 15% in the next five years. ([Source](#)) 2. **Brand Manager**: Brand managers are responsible for maintaining and growing brand awareness and equity. They shape brand identity, develop marketing strategies, and collaborate with external partners. The demand for brand managers in the UK is projected to increase by 12% in the upcoming years. ([Source](#)) 3. **Innovation Specialist**: Innovation specialists focus on driving business growth through new product development, technology adoption, and creative problem-solving. Their role is becoming increasingly important as companies seek to differentiate themselves in crowded markets. The UK innovation sector is projected to grow by 18% in the next decade. ([Source](#)) 4. **Marketing Analyst**: Marketing analysts gather, analyze, and interpret market data to help businesses make informed decisions. They identify target audiences, create marketing strategies, and measure campaign performance. The UK marketing analytics industry is expected to grow by 20% in the next five years. ([Source](#)) 5. **Creative Director**: Creative directors lead the creative vision for brands, products, and campaigns. They work closely with designers, copywriters, and other creative professionals to ensure consistent and compelling storytelling. In the UK, the demand for creative directors is projected to grow by 7% in the next five years. ([Source](#)) These roles are vital for businesses seeking to extend their brands and innovate in the ever-evolving market. By developing the skills required for these positions, participants in our Executive Development Programme will be well-positioned to drive growth and success in their organizations.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND EXTENSION AND INNOVATION

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London School of International Business (LSIB)

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05 May 2025

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