Executive Development Programme in Public Image
-- ViewingNowThe Executive Development Programme in Public Image is a certificate course designed to empower professionals with the skills to build, manage, and protect public image in the digital age. This program emphasizes the importance of public image for individuals and organizations in today's reputation-driven economy.
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GBP £ 140
GBP £ 202
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⢠Public Image Management: Understanding the importance of public image for executives and strategies to manage it effectively.
⢠Media Relations: Developing relationships with the media, conducting effective interviews, and handling press conferences.
⢠Crisis Communication: Managing communication during a crisis, including developing a crisis communication plan and handling tough questions.
⢠Social Media Management: Utilizing social media to build and maintain a positive public image, including creating a social media strategy and managing online reputation.
⢠Personal Branding: Building and maintaining a strong personal brand, including developing an elevator pitch and personal branding statement.
⢠Stakeholder Engagement: Engaging with key stakeholders, including employees, customers, investors, and the broader community, to build and maintain a positive public image.
⢠Speech Writing and Delivery: Writing and delivering effective speeches that resonate with audiences and support a positive public image.
⢠Ethical Considerations: Understanding ethical considerations in public image management, including transparency, accountability, and integrity.
⢠Evaluation and Measurement: Evaluating and measuring the effectiveness of public image management efforts, including tracking key performance indicators and adjusting strategies accordingly.
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