Professional Certificate in Pricing & Brand Positioning
-- ViewingNowThe Professional Certificate in Pricing & Brand Positioning is a comprehensive course that empowers learners with essential skills for career advancement in marketing and brand management. This program highlights the importance of strategic pricing and brand positioning in driving business success and customer loyalty.
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⢠Unit 1: Introduction to Pricing Strategies
⢠Unit 2: Value-based Pricing and its Importance
⢠Unit 3: Competitive Pricing Analysis
⢠Unit 4: Cost-plus Pricing and Markups
⢠Unit 5: Dynamic Pricing and its Applications
⢠Unit 6: Price Discrimination and its Effects
⢠Unit 7: Brand Positioning and its Impact on Pricing
⢠Unit 8: Pricing Psychology and Consumer Behavior
⢠Unit 9: Pricing Strategies for New Products
⢠Unit 10: Communicating Price and Value to Customers
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