Executive Development Programme in Strategic Selling and Account Management
-- ViewingNowThe Executive Development Programme in Strategic Selling and Account Management is a certificate course designed to empower professionals with the skills necessary to excel in sales leadership and account management. In today's competitive business landscape, organizations demand leaders who can drive revenue growth, manage key client relationships, and implement strategic selling techniques.
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⢠Strategic Selling Fundamentals: Understanding the strategic selling process, including identifying key stakeholders, building relationships, and uncovering customer needs.
⢠Account Management Best Practices: Techniques for managing and growing key customer accounts, including account planning, customer segmentation, and relationship management.
⢠Consultative Selling Skills: Developing a consultative selling approach, including active listening, asking effective questions, and providing customized solutions.
⢠Negotiating and Closing Techniques: Strategies for negotiating and closing deals, including overcoming objections, handling tough conversations, and creating win-win solutions.
⢠Sales Forecasting and Pipeline Management: Techniques for managing the sales pipeline, including forecasting sales, identifying opportunities, and prioritizing efforts.
⢠Utilizing Sales Technology: Leveraging technology to streamline the sales process, including using CRM systems, sales automation tools, and data analytics.
⢠Building and Leading a Sales Team: Best practices for building and leading a high-performing sales team, including setting goals, coaching and developing team members, and managing performance.
⢠Sales Strategy in a Global Market: Understanding the unique challenges and opportunities of selling in a global market, including cultural differences, legal and regulatory considerations, and international sales strategies.
⢠Ethics and Compliance in Sales: Ethical considerations and legal requirements for sales professionals, including understanding and complying with laws and regulations, ethical decision making, and building trust with customers.
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