Advanced Certificate in Social Media for Nonprofit Resource Mobilization

• Advanced Social Media Strategies: This unit will cover the latest social media trends and strategies to help nonprofits maximize their online presence and reach their fundraising goals.

• Social Media Analytics: This unit will teach nonprofits how to track and measure the success of their social media campaigns, using tools such as Google Analytics and Sprout Social.

• Content Creation for Nonprofits: This unit will focus on creating engaging, shareable content for social media, including videos, infographics, and blog posts.

• Crowdfunding and Peer-to-Peer Fundraising: This unit will explore the power of crowdfunding and peer-to-peer fundraising campaigns on platforms such as GoFundMe and Classy.

• Social Media Advertising: This unit will cover best practices for social media advertising, including targeting, budgeting, and measuring ROI.

• Social Listening and Engagement: This unit will teach nonprofits how to monitor social media conversations and engage with their audience in a meaningful way.

• Social Media Policy and Compliance: This unit will cover the legal and ethical considerations of social media use for nonprofits, including privacy, data security, and accessibility.

• Social Media for Advocacy: This unit will explore how nonprofits can use social media to promote their cause and influence policy decisions.

• Social Media for Events: This unit will cover best practices for promoting and covering nonprofit events on social media, including live-tweeting and creating event hashtags.