Professional Certificate in Ad Performance Data Analysis Fundamentals
-- ViewingNowThe Professional Certificate in Ad Performance Data Analysis Fundamentals is a comprehensive course that empowers learners with essential skills in ad performance data analysis. In today's digital age, data-driven decision-making is critical to the success of any advertising campaign.
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โข Unit 1: Introduction to Ad Performance Data Analysis
โข Unit 2: Key Ad Metrics and KPIs (Impressions, CTR, CPC, CPA, ROAS)
โข Unit 3: Data Collection Methods (Manual vs. Automated, API, Web Scraping)
โข Unit 4: Data Cleaning and Preparation Techniques
โข Unit 5: Exploratory Data Analysis (EDA) for Ad Performance
โข Unit 6: Statistical Analysis in Ad Performance (Hypothesis Testing, Regression)
โข Unit 7: Data Visualization for Ad Performance Insights
โข Unit 8: Attribution Models and Multi-Touch Attribution
โข Unit 9: Advanced Techniques (Machine Learning, Predictive Analytics)
โข Unit 10: Communicating Results and Recommendations
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