Global Certificate in Automotive PPC and Automation
-- ViewingNowThe Global Certificate in Automotive PPC and Automation is a comprehensive course designed to equip learners with essential skills for success in the rapidly evolving automotive digital marketing industry. This course focuses on pay-per-click (PPC) advertising and automation strategies, which are critical components of any successful automotive marketing plan.
5,825+
Students enrolled
GBP £ 140
GBP £ 202
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โข Unit 1: Introduction to Automotive PPC: Overview of Pay-Per-Click (PPC) advertising, its importance, and benefits in the automotive industry.
โข Unit 2: Keyword Research and Analysis: Techniques for conducting comprehensive keyword research, understanding search intent, and analyzing competition.
โข Unit 3: Account Structure and Campaign Setup: Best practices for setting up and structuring automotive PPC accounts, including campaign and ad group organization.
โข Unit 4: Ad Copywriting and Testing: Strategies for writing compelling ad copy, including ad extensions, and conducting A/B testing to optimize ad performance.
โข Unit 5: Landing Page Optimization: Techniques for creating and optimizing landing pages to maximize conversions and user engagement.
โข Unit 6: Automotive PPC Bidding Strategies: Overview of different bidding strategies, including manual and automated bidding, and when to use each.
โข Unit 7: Remarketing and Retargeting: Best practices for using remarketing and retargeting to re-engage potential customers who have previously interacted with your brand.
โข Unit 8: Performance Tracking and Reporting: Techniques for tracking and reporting on automotive PPC performance, including key metrics and conversion tracking.
โข Unit 9: Automation Tools and Scripts: Overview of automation tools and scripts to improve efficiency and performance in automotive PPC campaigns.
โข Unit 10: Advanced Automotive PPC Strategies: Advanced strategies for optimizing automotive PPC campaigns, including audience targeting, device targeting, and geographic targeting.
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