Masterclass Certificate in Brand Portfolio Management: Mastering Complexity
-- ViewingNowThe Masterclass Certificate in Brand Portfolio Management: Mastering Complexity is a comprehensive course that equips learners with essential skills to manage diverse brand portfolios. In an era of increasing brand complexity, this course is of paramount importance, providing insights into streamlining brand architectures, managing brand equity, and leveraging portfolio strategies for business growth.
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โข Unit 1: Introduction to Brand Portfolio Management
โข Unit 2: Brand Architecture: Understanding & Categorizing Brands
โข Unit 3: Complexity Management in Brand Portfolios
โข Unit 4: Mastering Brand Portfolio Strategy
โข Unit 5: End-to-End Brand Portfolio Planning Process
โข Unit 6: Financial Analysis of Brand Portfolios
โข Unit 7: Brand Strategy & Positioning within Portfolios
โข Unit 8: Innovation & New Product Integration in Brand Portfolios
โข Unit 9: Brand Extension & Line Management
โข Unit 10: Portfolio Optimization & Pruning Techniques
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