Executive Development Programme in Brand Building: Luxury Focus
-- ViewingNowThe Executive Development Programme in Brand Building: Luxury Focus is a certificate course designed to empower professionals with the necessary skills to excel in the luxury branding industry. This programme emphasizes the importance of storytelling, heritage, and innovation in creating and managing luxury brands.
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Unit 1: Understanding Luxury Brands
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Unit 2: History & Evolution of Luxury Market
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Unit 3: Psychology of Luxury Consumers
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Unit 4: Building a Luxury Brand Identity
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Unit 5: Crafting a Luxury Brand Strategy
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Unit 6: The Role of Innovation in Luxury Branding
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Unit 7: Pricing and Positioning of Luxury Brands
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Unit 8: Luxury Brand Distribution Channels
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Unit 9: Measuring Success in Luxury Brand Building
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Unit 10: Future Trends in Luxury Branding
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