Global Certificate in Web Ad Design & Market Research

• Web Ad Design Fundamentals: Understanding the basics of web ad design, including layout, color theory, typography, and image selection. • Market Research for Web Advertising: Learning how to conduct effective market research to inform web ad design and targeting strategies. • User Experience (UX) Design: Exploring the principles of UX design, including user research, information architecture, and interaction design. • Web Advertising Formats: Examining different web ad formats, such as display ads, rich media ads, and native ads, and reviewing best practices for each. • Creating Compelling Web Ad Content: Developing copywriting and visual storytelling skills to create engaging and effective web ad content. • Web Ad Analytics: Learning how to measure and analyze the performance of web ads, including key metrics and tools. • Targeting and Retargeting Strategies: Understanding how to use data and technology to target specific audiences and retarget users who have previously engaged with web ads. • Ethical Considerations in Web Advertising: Exploring the ethical issues surrounding web advertising, including privacy, transparency, and user consent.