Global Certificate in PR & Social Media Crisis Planning
-- ViewingNowThe Global Certificate in PR & Social Media Crisis Planning is a crucial course designed to equip learners with essential skills in managing crises in public relations and social media. With the ever-increasing importance of online presence, organizations are highly vulnerable to crises that can harm their reputation and bottom line.
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Unit 1: Introduction to PR & Social Media Crisis Planning
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Unit 2: Understanding Crisis Communications
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Unit 3: Social Media Listening & Monitoring
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Unit 4: Developing a Crisis Communication Plan
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Unit 5: PR Crisis Management Techniques
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Unit 6: Social Media Policy Creation
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Unit 7: Media Relations in Crisis Situations
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Unit 8: Stakeholder Engagement during a Crisis
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Unit 9: Measuring the Effectiveness of a Crisis Plan
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Unit 10: Case Studies in PR & Social Media Crisis Planning
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