Professional Certificate in Ad Performance Data Analysis Fundamentals

Name: Professional Certificate in Ad Performance Data Analysis Fundamentals
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The Professional Certificate in Ad Performance Data Analysis Fundamentals is a comprehensive course that empowers learners with essential skills in ad performance data analysis. In today's digital age, data-driven decision-making is critical to the success of any advertising campaign.

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AboutThisCourse

This course is designed to meet the growing industry demand for professionals who can interpret and analyze ad performance data to optimize campaign performance. By the end of the course, learners will be able to collect, analyze, and interpret ad performance data using various tools and techniques, enabling them to make informed decisions that drive business growth. Equipped with these skills, learners will be well-positioned to advance their careers in advertising, marketing, and data analysis. This course is an excellent opportunity for anyone looking to gain a competitive edge in the job market and stay ahead in their career. In summary, the Professional Certificate in Ad Performance Data Analysis Fundamentals is a must-take course for anyone looking to build a successful career in advertising and marketing. By providing learners with essential skills in ad performance data analysis, this course prepares them for success in an increasingly data-driven industry.

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CourseDetails

• Unit 1: Introduction to Ad Performance Data Analysis
• Unit 2: Key Ad Metrics and KPIs (Impressions, CTR, CPC, CPA, ROAS)
• Unit 3: Data Collection Methods (Manual vs. Automated, API, Web Scraping)
• Unit 4: Data Cleaning and Preparation Techniques
• Unit 5: Exploratory Data Analysis (EDA) for Ad Performance
• Unit 6: Statistical Analysis in Ad Performance (Hypothesis Testing, Regression)
• Unit 7: Data Visualization for Ad Performance Insights
• Unit 8: Attribution Models and Multi-Touch Attribution
• Unit 9: Advanced Techniques (Machine Learning, Predictive Analytics)
• Unit 10: Communicating Results and Recommendations

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD PERFORMANCE DATA ANALYSIS FUNDAMENTALS

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London School of International Business (LSIB)

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05 May 2025

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