Professional Certificate in PR & Strategic Planning
-- ViewingNowThe Professional Certificate in PR & Strategic Planning is a comprehensive course designed to equip learners with essential skills for successful public relations career advancement. This program emphasizes the importance of PR in organizational success and teaches strategic planning techniques that can drive business growth.
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Unit 1: Introduction to Public Relations & Strategic Planning
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Unit 2: PR Principles & Best Practices
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Unit 3: Stakeholder Analysis & Engagement
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Unit 4: SWOT Analysis & Competitive Research
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Unit 5: Goal Setting & Objective Development
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Unit 6: Crafting Effective PR Strategies
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Unit 7: Media Relations & Press Release Writing
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Unit 8: Social Media Management & Digital PR
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Unit 9: Measuring PR Success & ROI
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Unit 10: Ethics & Professional Standards in PR
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